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2024 Trend: Memory and PC Rebound

Written by

Beth Kindig

Founder, CEO and Lead Technology Analyst

Published: November 17, 2023

Last Updated: November 17, 2023

If 2023 was the year AI accelerators made their importance known, then 2024 will be the year that memory and HBM3/HBM3E makes its importance known as the competition is going head-to-head at memory capacity and bandwidth per GPU rather than compute performance. This further translates to mean the AI race is more focused on inference for the next generation of GPUs as the neural network can be run entirely in memory without the need to move data back-and-forth with the external memory. Similar to the memory and smartphone markets, the PC market is in the process of normalizing inventory. Silicon Motion, one of the largest manufacturers of NAND flash controllers, which go into PCs and smartphones, commented in its recent earnings call that inventory for the PC and smartphone markets is normalizing and these markets are poised to return to growth in CY24.

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