Nvidia On How The Metaverse Can Overtake The Current Economy
This article was originally published on Forbes on Feb 18, 2022, 12:57pm ESTForbes on Feb 18, 2022, 12:57pm EST
I had the opportunity to talk with Richard Kerris, vice president of the Omniverse development platform at NVIDIA. In the interview, I asked Kerris questions that are on every investor’s mind, including pointed questions about where realreal revenue growth will come from, how large is the addressable market exactly, plus what CEO Jensen Huang meant when said that the “Omniverse or the Metaverse is going to be a new economy that is larger than our current economy.”
The Metaverse is particularly challenging for investors as the opportunity is enormous yet getting the timing right and also choosing which companies will participate in the futuristic yet burgeoning virtual economy will not be easy.
Here are the main points we discuss in the video:
- Why the Metaverse Can Exceed Our Current Economy
- How Universal Scene Description provides the portal to the Metaverse
- The Importance of Ray-Tracing and the RTX Platform
- Industrial Virtual Worlds
Watch the Nvidia Omniverse interview with Beth Kindig and Richard Kerris:
Candid Interview with Nvidia: Can the Metaverse Drive Real Revenue Growth
Last year, Nvidia CEO Jensen Huang said, “Omniverse or the Metaverse is going to be a new economy that is larger than our current economy.” Many investors look for large addressable markets, so to hear a CEO state that a technology could surpass the size of our current economy is a statement to pay close attention to. In the interview, I asked Kerris what Huang meant, and Kerris’ answer was quite simple: the Metaverse will exceed our current economy because it will be many times larger than the internet.
Here is a direct quote:
“[The Metaverse] is going to be many times bigger than the web because of what a virtual world can do for business, for education, for medical, for all sorts of things including entertainment; we’ve just begun to scratch the surface of these possibilities […] You’ve probably heard the term digital twin. One example is what it’s going to do to revolutionize the industrial market, design and manufacturing. Well, a digital twin is a true-to-reality twin in synthetic worlds of what happens in the physical world. We are seeing this transform these things because when you can make decisions in that synthetic world before you commit to it in the physical world, you have a lot of cost savings.” –Richard Kerris
According to Kerris, in simple terms, the Metaverse is virtual worlds. Rather than being a Ready Player One type experience where you are strapped down with heavy equipment, the Metaverse will instead offer more 3D experiences or environments that replace our current digital experiences.
The Real Value of 3D Virtual Worlds
Industrial 3D environments are especially ramping up as 3D virtual worlds result in cost savings, are safer for employees and allow for more iteration on designs. For example, BMW manufactures 2.5 million cars per year, and the company has made a digital twin of its factory to reduce any downtime when the company has to change its process for a new model. In the physical world, a new model affected production whereas now the company can change its process in a synthetic world to eliminate errors and downtime. The new approach helps BWM view their entire factory in simulation mode with photorealistic detail. Another advantage is that data is available immediately and any changes can be made in the planning stage itself, which saves time and money.
Another example as to the value of virtual worlds is route planning. Factories can perform route planning in a virtual warehouse in Nvidia’s Omniverse that allows orders to be optimized for automated order picking scenarios. Essentially, warehouses are able to reoptimize factory floor operations as new orders come in or as robots go offline. This optimization training can also save quite a bit of money.
Universal Scene Description (USD) Provides the Portal to the Metaverse
The portal to the Metaverse is Pixar’s Universal Scene Description. USD is hailed as one of the most important tools for building the Metaverse as it allows for a persistent experience to where the Metaverse is more connective and has consistency. Metaverse experts tend to reference the internet as a baseline for how the Metaverse will become widely adopted. In this Web 3.0 reference, Pixar’s USD functions like the connective HTML of 3D worlds.
“In the early days [of the web], once we started connecting things, we didn’t realize just how big it could be … one of the things that happened at that time was HTML. HTML allowed for a consistent plumbing or consistent connective tissue between the websites so you didn’t have to have a specific browser or a specific extension installed. Now, we go from one website to another and the videos play the same, the text is great, the images, etcetera. Much of the same kind of thing is going to happen with these virtual worlds because once you can teleport from one virtual world to another virtual world, and the experience of the worlds is about the content instead of the lighting and the materials, we will see a tremendous opportunity take place.” -Richard Kerris, on Universal Scene Description (USD) Sign up for I/O Fund's free newsletter with gains of up to 1100% - Click here USD) Sign up for I/O Fund's free newsletter with gains of up to 1100% - Click here Click here
With persistent experience, the Metaverse can rival Web 1.0 and Web 2.0, as it allows for virtual worlds to break out of siloed experiences. The USD open-source framework allows for the exchange of 3D data and has become a universally supported plugin for developers and creators to use as a baseline.
Nvidia’s Omniverse supports the USD plugin as a portal to access Nvidia’s rendering and graphics products. Apple, Autodesk, and many other companies are also using the framework to create a persistent experience for developers and creators. For example, the iPhone’s LiDAR scanner allows you to scan objects in USD. The scanned images are saved in a USDZ compressed file to be used across other platforms.



