Being a contrarian in tech investing has been a rewarding strategy over the last 5 years. Believe it or not, as far back as 2016, the contrarian position in tech was to remain a bull. Each year since, floods of articles presented the popular thesis that the “tech bubble” was about to burst (2016, 2017, 2018, 2019, 2020, 2021).
For those that remained a contrarian, the cumulative returns of the NASDAQ100 since 2016 has been ~ 207% returns. Meanwhile, the average drawdown per year since 2016 was an eye popping 17%, while the average annual return for the year was about 21%.

Only those who ignored the talk of a bubble participated in the epic run that has resulted in the Nasdaq100 driving forward some of the world’s most valuable companies. Which leads to another point: analysts continually and consistently misunderstand tech in the early days of a company’s rise. Using value metrics to build the case for a bubble, these same analysts have gone silent when that bubble refuses to cooperate with soothsayer predictions.
Once again, this year is witnessing a rotation out of tech growth, as more articles claim that this is the actual popping of the tech bubble – for real, this time. Although I do believe the market will experience a true secular bear market at some point in the future, more importantly, I believe the market is setting up first for what appears to be the next leg higher.
I also believe that tech, as well as growth, will resume its lead in the next leg higher. I outline my reasons below.
1) Understanding Tech and What it is Telling us Now
From September of 2019 through January of 2020, the market narrative was that cloud computing was over stretched, resulting in a severe value rotation. At that time, we were hearing that the stocks in this sector had price/sales ratios greater than many of the tech stocks during the dot.com bubble.
A fair representation of these companies can be found in the ETF with the ticker symbol CLOU. This is a pure play on the cloud microtrend and was overweight many of the richly valued tech darlings of the time, such as Zoom, Shopify, Crowdstrike - just to name a few.
Despite cloud being “overstretched” with “dot-com like valuations,” from the February peak to the March low, CLOU saw a 32.94% drawdown, compared with the S&P500 that saw a 35.63%. Also, worth noting, CLOU finished the year up 77.9% while the S&P500 finished the year up 18.4%.
In other words, stocks with little to no earnings, and a price/sales ratio ranging between 20 – 40, provided more protection to investors during the March ’20 bear market than the value oriented broad markets. The reason behind this phenomenon is either ignored or shrugged off as an anomaly; however, understanding why this occurred is the type of information that would help one to identify companies like Amazon and Google in early stages, despite their rich valuations.
Beneath the negative earnings, and price/sales ratios well into the double digits, are powerful microtrends that can scale globally. Beth Kindig of the I/O Fund presciently wrote an article in 2019 stating that Cloud Computing would be a good safe haven in an economic contraction, even with bubble-like valuations.
“My prediction is this may be one of the last cycles when tech is considered less safe than value stocks. As the market will find out (the hard way), cloud software is actually very safe. It is insulated from trade wars and overseas manufacturing issues. It reduces costs for enterprises, which is ideal for a recession.”
Her thesis was simply that the cloud microtrend was still in the middle of its expansion, and the very nature of migrating to the cloud makes enterprises more efficient as well as reduces costly IT overhead, which can help them survive slowing GDP.
Furthermore, we are seeing companies within cloud grow YoY revenues at rates that are historical records. For example, in recent reports: Shopify grew YoY revenue by 110.4%, Zoom by 191.4% (this is after 3 consecutive quarters of greater than 350% growth), Snowflake grew by 110% and Crowdstrike grew by 70%.
All of these companies came in above consensus in the most recent quarter while most raised forward guidance. We are now lapping the most critical quarter for tougher comps from Covid and we think in the next couple of months, the words “tougher comps” will fade from memory as the better term will be “sustained growth.”
2) Technical Signals
Where is the money from growth flowing?
Since the February top in 2021, we have seen a large rotation from growth names into value. Some have posited that the growth trend is over, and the era of value is set to lead. To get a clue as to whether this thesis is correct, I think analyzing the flow of money from tech is key.
On a simple 3-month relative return, which takes us back to the start of the correction, we can see money flowing from high growth sectors and into value sectors.









