Blogs -Are Technologists Ready for the Data Commodity of Ambient Intelligence?

Are Technologists Ready for the Data Commodity of Ambient Intelligence?

February 13, 2018


Beth Kindig

Lead Tech Analyst

Savvy consumers today are aware that marketers and corporate companies mine personal data from mobile phones and computers, sourced primarily from search engines, social media sites, emails, text messages, and GPS location information. The internet, a free virtual public space idealized in the nineties, has become colonized through a swath of promised conveniences. In the beginning, the lure of free, convenient services for data was enticing.  The improvement in user experience when checking email in the cloud was great enough so as not to elicit questions as to how the emails were handled – such as when Google launched Gmail in 2004, adding a second signal to enrich the profile of search engine users through personally identifiable information. GPS tracking has also since become a powerful method of gathering information on an individual. E-commerce sites advertise by dropping cookies to track online behavior. Thermostats, in a promise to lower heating bills, track data on how people behave inside their homes. But the underpinnings of demand for data by marketers and big corporations remains obscure to most individuals. What is the value of this data and is the digital privacy of individuals a fair trade for the use of internet services and applications?

Ambient Intelligence: A Higher Level of AI Cognition

Many believe that technology’s dominance over privacy is inevitable.  Today, humans in developed countries occupy a mixed digital and physical space, one that is largely driven by automatic collection, trading and analysis of information with little or no effort to protect the fundamental rights and liberties of those who use the technology. As the physical and digital worlds merge, digital privacy is no longer a right, but rather a commodity to be traded and sold – meanwhile, physical privacy continues to be protected.

Technology is simply moving faster than policy mechanisms, and this allows technologists to impose their own rules. Big data has fueled a sharp uptick in data mining and profiling with the intent to predict human behaviors and preferences. A White House report released in October 2016 notes that big data is actually the precursor to artificial intelligence and that the availability of big data from e-commerce, businesses, social media, and science have “…provided the raw material for dramatically improved machine learning approaches and algorithms.”

Once interoperability evolves for the many facets of the Internet of Things, along with a higher level of AI cognition, ambient intelligence will emerge. In a world of ambient intelligence, devices work seamlessly to carry on life activities using information and devices hidden in the network. The devices will grow smaller and become more integrated into the environment. Imagine an AI-powered assistant delivering products and services to you the instant they are required; whether it’s a ride when you leave the airport, replacing the groceries you’ve eaten earlier in the week, or ordering your drycleaning. The point for the bots and sensors will be to learn and know as much about your personal habits as possible to increase convenience.

Clearly, technologists have some responsibility that is absent from the current discussion on AI and ambient intelligence. The general population may not demonstrate substantial concern (or understanding) to change its behavior or modify its choices, but that doesn’t mean that these mechanisms should go unchecked.  Higher order thinking makes the case that people (and society) need more control over personal information, including any machines placed to observe, construct or produce knowledge on an individual.


What is the Value of Privacy – and do Consumers care?

“Control over personal information is control over an aspect of the identity one projects to the world, and the right to privacy is the freedom from unreasonable constraints on the construction of one’s own identity.” –Philip Agre

Gartner predicts that by 2018, 50 percent of business ethics violations will occur because of the improper use of big data and analytics.  At the same time, some companies have railed against this, taking steps to distinguish themselves under a banner of data ethics.  Services such as Whatsapp and Signal have shunned data collection entirely by using end-to-end encryption. This decision has helped eliminate potential liability in handling sensitive, personal data, because it simply isn’t retained.

However, not every company can grow – let alone survive – without some level of data science. Big data is the fuel source even as the “engines” such as mobile, artificial intelligence and ambient intelligence become more sophisticated and subtle in their operations. In this case, data platforms are driving these decisions, and those that have a policy for privacy ethics will statistically deliver more value as marketers, startups and corporate companies alike need to connect with consumers without creeping them out.

These proactive decisions can help to sway the perspective of consumers, especially in a competitive space. According to a study by The University of Pennsylvania, more than half of Internet users are concerned about protecting privacy, but feel it may be too late. According to Pew, 74% of Americans say it is “very important” to be in control of their personal information. Meanwhile, according to Chapman University, Americans’ number-one fear is of man-made disasters (e.g., terrorist attacks).  A close second is the tracking of personal data by government and corporations, outranking concerns about crime, the environment and natural disasters.

At this point, to say that consumers “do not care about privacy” is to dodge the ethical responsibility that comes with collecting data. As technology advances to include our immediate surroundings, the discussion around big data deepens as it may affect identity and lessen autonomy. In the future, those who handle data as an intermediary– which means delivering the necessary data to first-party companies while buffering and protecting the information collected on consumers – will fare better professionally than those who approach sensitive information like a commodity.

Gains of up to 403% from our Free Newsletter.

Here are sample stock gains from the I/O Fund’s newsletter --- produced weekly and all for free!

+344% on Nvidia

+403% on Bitcoin

+218% on Roku

*as of March 15, 2022

Our newsletter provides an edge in the world’s most valuable industry – technology. Due to the enormous gains from this particular industry, we think it’s essential that every stock investor have a credible source who specializes in tech. Subscribe for Free Weekly Analysis on the Best Tech Stocks.

If you are a more serious investor, we have a premium service that offers lower entries and real-time trade alerts. Sample returns on the premium site include 324% on Zoom, 601% on Nvidia, 445% on Bitcoin, and 4-digits on an alt-coin. The I/O Fund is audited annually to prove it’s one of the best performing Funds on the market with returns that beat Wall Street funds. 


More To Explore


Where the Market is Headed Next

Where the Market is Headed Next

When the market was selling tech last year, the I/O Fund was buying AI leaders. For example, from September 2021 through January of 2023, we initiated 9 buy alerts for NVDA below $210. The last two al

June 08, 2023,format

Apple Bets On The Emerging Markets Growth Story

The smartphone market continues to be hit hard in q1, with prices down 20% and shipments down 13%, according to Canalys. Despite double digit decline across the industry, Apple delivered marginal grow

June 05, 2023
Nvidia Will "Still" Surpass Apple's Valuation

Nvidia Will “Still” Surpass Apple’s Valuation

My coverage on Nvidia as an AI leader began in 2018 (yes, really – five years ago). Since then, I’ve covered the AI microtrend for this specific stock 27 times on my research site, which is the equiva

May 29, 2023
FAAMG Stocks Trading At Precarious Valuations

FAAMG Stocks Trading At Precarious Valuations

The mega-cap stocks that are known as FAAMG reported earnings recently. These names are driving the market higher, especially Microsoft and Apple. In fact, the percentage of Microsoft and Apple’s comb

May 15, 2023
Apple PC Screen

Apple’s Stock In Focus: More Profitable Than Banks

Investors looking for the “next big thing” will point toward companies like Stripe, Sofi or Square as the leading fintech stocks. Meanwhile, the next big thing to disrupt the financial sector may be s

May 04, 2023
Netflix Remote Control

This Stock Price For Netflix Is A “Buy” For 2023

In April of 2022, Netflix surprised the markets by reporting its first subscriber loss in nearly 10 years. The stock tumbled 35% the following day, as investors panicked. Famed hedge fund manager, Bil

May 03, 2023
Where the I/O Fund Holds Cash When Banks Keeps Failing

Where the I/O Fund Holds Cash When Banks Keeps Failing

Amidst the growing skepticism in our banking sector, we thought it would be helpful to introduce an alternative way to both protect and diversify one’s assets. The information below discusses a method

April 20, 2023
Tesla Building

Tesla Stock: What You Need To Know About Q1 Earnings

Two months ago, we wrote that after realizing gains of 31%, it was time to take a time out on Tesla at the $208.31 price when our firm stated: “Right now, our technical analysis is at odds with our fu

April 16, 2023
Bitcoin Vs Banks: Here's Where the Price Goes Next

Bitcoin Vs Banks: Here's Where the Price Goes Next

The recent decoupling of Bitcoin from equities, we believe, is the start of a new uptrend that appears to be inversely correlated to the financial sector. The financial media would have us believe tha

April 05, 2023
Official Press Release: I/O Fund's Cumulative Returns Double the Nasdaq Following a Tough 2022

Official Press Release: I/O Fund’s Cumulative Returns Double the Nasdaq Following a Tough 2022

Actively managed portfolio and research site announces its largest cumulative lead over institutional all-tech portfolios. The I/O Fund defies a challenging market, outperforming peers and providing i

March 30, 2023

Sign up for Analysis on
the Best Tech Stocks
The I/O Fund specializes in tech growth stocks and offers in-depth research for Premium Members. Investors get access to a transparent portfolio of 30 positions, a private forum, webinars, and real-time trade notifications. Sign up for Premium.

We are on social networks

Copyright © 2010 - 2023
Get Free Weekly Analysis on the Best Tech Stocks