This article was originally published on Forbes on Mar 25, 2020,10:18am EDT
Cybersecurity stocks were on a roller coaster ride in 2019 months before the coronavirus took hold. Last year saw exhilarating highs and sudden drops in stocks such as Crowdstrike and Zscaler with both losing nearly fifty percent of their market cap from August to October.
These companies post solid revenue growth yet their bottom lines reveal evidence of stiff competition in the very crowded cybersecurity sector.

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Crowded Cybersecurity Space
In 2004, the global cybersecurity market was worth a mere $3.5 billion and grew nearly 35-fold to $120 billion by 2017. As of 2018, there were up to 200 vendors competing in each layer of cybersecurity. Primary stakeholders, such as chief information security officers (CISOs), use as many as 80 security vendors across their teams.
According to Cybersecurity Ventures, global spending on cybersecurity will exceed $1 trillion cumulatively over the five-year period of 2017 to 2021. (The 80-plus vendor per CISO certainly doesn’t hurt).
Where there is 35-fold growth, startups are sure to follow. This growth helps companies out of the IPO gate while sustaining long-term can become challenging in crowded markets.
The recent RSA conference in San Francisco, one of the last to be held before the coronavirus took hold, was a reminder of cybersecurity being a peak saturation with over thirty-six thousand attendees and hundreds of exhibitors – all for a market that is roughly equal to 1/8thof Apple’s market cap (or Google, Amazon and Microsoft’s).
Solid Top Line Growth, High SG&A Costs
In Crowdstrike’s recent earnings report last week, the company reported a fourth-quarter loss of $28.4 million, or 14 cents a share, with an adjusted loss of 2 cents a share when considering stock-based compensation and amortization of acquired assets. Revenue was up an impressive 90% in the fourth quarter at $152.1 million compared to $80.5 million in the year ago quarter. This was well above the forecast of $135.9 million to $138.6 million.
There is no question that Crowdstrike’s top line is investable. Meanwhile, the bottom line may face headwinds. SG&A expenses eat at the company’s operating expenses. Sales and Marketing last year required fifty-five percent of revenue, or $266.6 million of the $481.41 in revenue. Total SG&A expenses were at $355 million, or 73% of total revenue.
Historically, Crowdstrike spent 91% SG&A to revenue in the quarter ending October 2018 and 72% in the quarter ending October 2019.
Fierce competition in a rather small addressable market was one reason I cautioned against buying Crowdstrike at the IPO. The market size for endpoint security was at $6.4 billion in 2018 and will grow to $13.2 billion by 2022, according to Statista.
Compare this to Crowdstrike’s market cap of $11 billion today with a peak market cap of $21 billion in August of 2019. In the S-1 filing, Crowdstrike states the addressable market is $24.6 billion and will reach $29.2 billion, yet this includes modules for categories that cannot stand alone.
Zscaler Inc (NASDAQ: ZS) released its second-quarter fiscal year 2020 results on February 20, 2020. Revenue grew 36% year-over-year, which is slower than the CAGR of 56% from the fiscal year 2016 to the fiscal year 2019. The company’s full-year revenue guidance of $414-417 million, which suggests a year-over-year growth of 37% at the mid-point. This was slightly better than the median analyst estimate of $410.85 million.
Zscaler’s report also shows evidence of a crowded sector that requires outsized sales and marketing expenses of $61 million per quarter, or 61% of revenue, and total SG&A at 90% of revenue.
Cybersecurity Consolidation on the Way
Crowded markets typically evolve into consolidation as startups with more advanced R&D are acquired by larger companies who need to move quickly to protect their moat. Consolidation in the cybersecurity space will make it more challenging for nimble security vendors to compete, especially because large-cap companies with moats can offer a more intrinsic approach to problems.




