This article was originally published on Forbes on Jun 15, 2023,11:18pm EDTForbes Forbes on Jun 15, 2023,11:18pm EDT
Given the runup in AI-related valuations, separating the real deal from companies that are merely AI wannabes is critical. The first few things to consider are, will this company see revenue from AI and, if so, how soon.

Source: YCHARTS
Although many AI stocks will not report enough AI revenue to survive the fierce, competitive battle the tech industry faces due to AI/ML, Wall Street investors can reasonably assume that Microsoft will be a leader in this space. Microsoft’s AI platform is rather insulated from widespread competition outside of Google Cloud and AWS, and the company’s software assets are particularly well suited for AI advancements, such as Office 365.
In April of 2022, our firm re-entered Microsoft with a note to our premium research members about the company’s dominance in AI before Chat-GPT3 was released. We repeated this in October of 2022 when we called Microsoft a “sleeping AI giant”:
“Microsoft is a sleeping AI/ML giant. Google gets a lot of attention here yet I think they are equally prepared to serve this market […] To help Microsoft rival Google, the company has been investing in OpenAI, which is a large R&D operation that is breaking ground with AI algorithms that help computers to create images from text, reduce the amount of code that developers need to write, and to also help robotics think and act like humans, among other things […] DALL-E is a “12-billion parameter” version of GPT-3 that creates images from text. The partnership with Microsoft will bring DALL-E to apps and services, including the Designer app and Image Creator tool in Bing and Microsoft Edge – this was announced earlier this month at Ignite.”
Analysts have been raising their price targets to the high $300s with an Evercore analyst raising his price target to $400 stating: “the infusion of AI across Microsoft’s product portfolio represents a potential $100 billion incremental revenue uplift in 2027.”
To provide some context, Azure and Office 365 helped Microsoft add almost $100 billion in revenue over the past four years. It increased from $110 billion to $198 billion in revenue. The stock appreciated 180% over that time frame. At the time, the market did not comprehend the revenue potential in these two businesses. We believe that history will repeat itself and the market is underestimating the impact AI will have on MSFT’s future sales growth across its business lines.
However, valuation poses a risk to Microsoft’s current stock price, and as outlined below, our firm prefers to wait before we add again to our position.
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6 Ways Microsoft Can Drive Another $100 Billion with AI:
Open AI APIs:
The OpenAI opportunity extends beyond Microsoft’s installed base, which is an important change to Microsoft’s market position. This is because OpenAI APIs run on Azure even if the customer isn’t directly an Azure customer. Management commented on this in the earnings call:
“Second, even Azure OpenAI API customers are all new, and the workload conversations, whether it's B2C conversations in financial services or drug discovery on another side, these are all new workloads that we really were not in the game in the past, whereas we now are.”
Generative AI for Government:
One market that gets overlooked in terms of its AI impact is the Federal Government. It is currently undergoing a major shift into the cloud. In a blog post, the company CTO Bill Chappell wrote: "Microsoft continues to develop and advance cloud services to meet the full spectrum of government needs while complying with United States regulatory standards for classification and security. The latest of these tools, generative AI capabilities through Microsoft Azure OpenAI Service, can help government agencies improve efficiency, enhance productivity, and unlock new insights from their data. Many agencies require a higher level of security given the sensitivity of government data. Microsoft Azure Government provides the stringent security and compliance standards they need to meet government requirements for sensitive data."
Many years ago, I wrote about the Pentagon contract and why Microsoft would be a front runner when it was widely reported AWS was the sole Big 3 contender for the contract. This analysis pointed toward the long-standing history Microsoft has in being favored by government entities.
Microsoft CoPilot:
The company introduced Microsoft 365 Copilot last month. It is the productivity tool that combines large language models (LLMs) with the data in Microsoft Graph and Microsoft 365 apps. The use cases of Copilot in Word include giving the users the first draft while saving the time on sourcing, writing, and editing the content. Similarly, Copilot in PowerPoint will help to create presentations based on previous content. Copilot in Excel can analyze trends from the data, create charts, and helps to make informative decisions.
To have a suite of productivity products that can see an immediate impact from AI-related R&D is a large part of the $100 billion that Microsoft can potentially add to the top line by 2027.
Edge/Telecom Partnerships:
Another important driver is Microsoft’s close partnerships with many of the telecom and data centers around world which will further cement its strong position in edge computing.
In February, Microsoft announced it had previewed two AI-powered services that are designed to manage telecom networks. Jason Zander, executive vice president of strategic missions and technologies at Microsoft said, “What we’re doing is taking our native cloud work and making it specific to this telecom operator network space. I think a really great example of that is all the AI ops work that we are introducing into the system."





