This article was originally published on Forbes on Aug 20, 2020,11:32pm EDT

On August 5th, Roku announced very strong Q2 results led by outstanding account growth. Total revenue grew 42% YoY to $356 million, representing a beat of 7% above consensus estimates. This was by far the strongest Q2 sales growth across ad-tech as Roku’s competitors each posted significant revenue growth decelerations.

This was a challenging quarter for the industry, as digital advertising spend is expected to decline 5% YoY. Roku outpaced its competitors by growing monetized video ad impressions 50% and expanding first time ad clients 40%. From H1 2019 to H1 2020, Roku’s retention rate among advertisers that spent $1 million or more in H1 2019 was a resilient 92%. 

Deutsche Bank is estimating that US ad spend for connected TVs will double over the next few years from the current $8B spent annually. Roku is ideally positioned to be the main beneficiary of this trend as growth in the number of active accounts and streaming hours reinforce Roku’s role as an essential distribution partner for advertisers who want to scale rapidly. Further, Roku is depending on the hardware portion of its business less than ever, as consumer hardware has shrunk from 55% of Roku’s revenue at its IPO to less than 30% in Q2. 

Despite posting the highest growth in the industry, Roku trades at the most attractive valuation in comparison to its peers. The Trade Desk, Snap Inc., and Pinterest have each seen their multiples expand 15%+ over the last year & trade at a premium to Roku. Their growth rates have declined significantly over the same time frame. 

The Trade Desk, in particular, now trades at a 70% higher premium than it did a year ago while its growth rate has dropped from 38% to -12.9%. In comparison, Roku’s multiple has contracted from 12.8x to 11.4x despite posting consistent 40-55% growth. Roku is in an ideal position to continue to deliver sustained 30%+ growth as it has proven to be the most resilient ad-tech stock and will capitalize on growing ad spend for connected TVs. 

Pinterest reported better than expected Q2 results, beating consensus estimates by 9% on revenue and 7% on global monthly active users (MAUs). Most impressive was its international revenue growth, as the $42m number they announced came in 46% above estimates. Pinterest also reported 49% international MAU growth, blowing past estimates by 9%. 

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Pinterest saw broad based user growth in the US and international regions, so the key remains increasing its average revenue per user (ARPU), which dropped 21% globally to $0.70. In the US, the company’s ARPU was $2.50 (-11% YoY) while international ARPU was just $0.14. In comparison, Facebook’s global ARPU stands at $8.52. This represents a great opportunity for Pinterest to accelerate its growth, particularly by increasing monetization per-user internationally. Monetization for international regions should improve over time as the company expands its sales presence in under-capitalized markets. 

Credit Suisse estimates Pinterest will report $0.23 International ARPU in Q4, representing a 64% improvement in international monetization from Q2. This would be the best quarter of international ARPU the company has ever reported, which coincides with estimates calling for a record quarter of international revenue. 

Pinterest saw US revenue fall 3% YoY in Q2, but management guided for 35% growth in Q3 and noted that revenue in July accelerated 50% YoY. With the expected rebound from a weak Q2 in the US, Pinterest can reaccelerate its growth to 40%+ by capitalizing on its international monetization opportunity. Management addressed its plan for this opportunity in the conference call, clarifying that that they are investing in those markets by hiring aggressively and building out their sales team. If the company can execute on these initiatives to drive higher international ARPU, as analysts are forecasting, shares of Pinterest will benefit from the upcoming growth.     

Clearly, ad-tech companies make solid investments especially for their tendency to have strong bottom line growth. This particular subsector usually has a clear path to profitability while other tech verticals must spend heavily on R&D. However, guiding for 30%+ revenue growth following single to double-digit negative growth carries risk as covid-19 has proven to drive unpredictable ad spend this year. Pinterest and The Trade Desk have set a high bar for themselves based off July results with this forward guidance.  

As I covered previously, Apple’s changes to IDFA will likely put pressure on The Trade Desk as a third-party ad exchange without a first-party relationship. Pinterest also alluded to the decreased ability to measure conversions, yet thanks to their first-party relationship, this may be surmountable through their own measurement tools. These effects will begin to show up in Q4 after the release of iOS 14 in September.