This article was originally published on Forbes on Jan 18, 2024,03:32pm ESTForbes Forbes on Jan 18, 2024,03:32pm EST
Tesla’s Q4 earnings are on tap after the market close on January 24, closing up a year in which aggressive price cuts helped the automaker top Q4 delivery estimates reach a new record and narrowly beat its 1.8 million volume target. Tesla’s continued actions to improve vehicle affordability throughout the year have been detrimental to margins, as average selling price is falling quicker than production costs.
We covered in the past how Tesla’s lower selling prices in China are having a detrimental effect on margins, as well as assessing how low Tesla’s margins could go. We reiterated after Q3 earnings that this continual decline in margins highlights a broader concern for investors in that Tesla has provided no concrete guidance on how far margins will decline.
Tesla kicked off Q4 with price cuts in the US for some Model 3 and Y versions after Q3 deliveries missed expectations, though it raised prices later in October for the Model Y Long Range and X Plaid AWD. Tesla also increased the price of the Model 3 and Y in China in Q4, reportedly due to rising production costs. Given these pricing trends, ASPs look set to remain pressured in Q4 while production costs may decline marginally, a combination likely to cause margins to slip again.
It is imperative for the bull case that operating margins show sequential improvement in Q1 should it fall to the low 7% range in Q4. Assuming a ~10% QoQ increase in operating expenses, about in line with historical trends, Q4’s operating margin is projected to be ~7.2%, for a ~40 bp sequential decline. The analysis below looks at what investors need to know moving into Q4, and equally important, a few red flags we see going into Q1 and Q2 to keep an eye on.
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Automotive Margin Remains a Key Item to Watch
While the promise of full autonomy and its potential value entice some investors, the core story remains margins heading into the Q4 release. Notably, margins topped in Q1 2022, and shares have returned (41.0%) since the end of that quarter.
Source: YCharts
Automotive gross margin excluding regulatory credits topped in Q1 at 30.03%, before slumping to 16.33% in Q3 2023. Quarterly operating margin peaked at 19.21%, before falling to 7.6% in Q3 2023. Wall Street continues to search for a bottom in margins, which look set to decline again based on current trends in ASP and production costs per vehicle.
Source: Tesla, Author Calculations
Aggressive price cuts pulled ASPs below $45,000 in Q3, a level likely to stay in play as recent price hikes for certain models are unlikely to aid pricing given the pace of cuts throughout 2023. Looking forward to Q4, ASP is projected to decline (1%) to (1.5%) sequentially, impacted by recent price cuts and a slightly higher mix of retail sales in China in the quarter, at just over 35% in Q4 compared to 32% in Q3.
Production costs were reported to have risen slightly in China during the quarter, resulting in a price hike, but Tesla likely enjoyed favorable tailwinds to battery pack cost optimization as lithium prices continued to fall through the quarter. In addition, BloombergNEF estimated lithium-ion battery pack prices declined 14% YoY in 2023 to $139/kWh, with passenger BEV batteries falling to $128/kWh. Based on favorable tailwinds from raw materials prices and headwinds from reports of increased production costs, COGS is estimated to have declined between (0.5%) to (1%) sequentially.
As seen in the scenario analysis below, the incremental effects to gross margin from a 0.5% change in production costs are ~42 bp compared to ~50 bp for a 0.5% change in ASP – therefore, it is critical to margins bottoming that production costs decline faster and/or further than prices, or selling prices begin to increase.
Source: Author Calculations
Our current assumptions point to a slightly larger sequential decline for ASP, an unfavorable combination for margins. For Q4, automotive gross margin is projected at ~15.1%, excluding regulatory credits and operating leasing; including operating leasing, automotive gross margin would project to 15.71%, pointing to a ~60 bp sequential decline from Q3’s 16.33%.
Source: Author Calculations
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Operating Margin May Be Approaching a Bottom
A sequential decline in automotive margin likely spells another sequential decline for operating margins, though there is increasing evidence that operating margins might be approaching a bottom in Q4.
We highlighted in late August via a competitive analysis framework that we believe Tesla’s Q3 operating margins can decline to a level between Honda and VW, or between 7.8% to 9.6%. However, if operating margins were to reach a level closer to — or below GM — that could be sign they’re close to the bottom. This highlights the broader concern for investors in that Tesla has not provided any parameters nor guidance to assess how low margins may go.
Source: YCharts
Q3’s actual operating margin came in below that level, at 7.6%, landing between Honda’s 8.5% and VW’s 6.2%, while still sitting above GM’s 6.8% margin. With automotive gross margin estimated at ~15.7%, company-wide gross margin is expected to hover around 17.5%, assuming a ~180 bp benefit from regulatory credits and positive impact from Energy Storage and Services. Assuming a ~10% QoQ increase in operating expenses, about in line with historical trends, Q4’s operating margin is projected to be ~7.2%, for a ~40 bp sequential decline.
At that level, the spread between Tesla’s operating margin and GM’s would be less than 40 bp, adding evidence that operating margins are approaching a bottom. Aggressive price cuts look to be easing, a tailwind for ASP inflection, while declining lithium and Li-ion battery prices would add production cost reduction, a second tailwind for margins.
It is imperative for the bull case that operating margins show sequential improvement in Q1 should it fall to the low 7% range in Q4. This is crucial for earnings estimates to begin seeing upwards revisions once more, as forward earnings estimates have fallen significantly over the past six months:
