This article was originally published on Forbes on May 9, 2024,02:23pm EDTForbes on May 9, 2024,02:23pm EDT
Recent Q1 earnings releases from Microsoft, Amazon, Alphabet and Meta reaffirmed that AI spending is continuing to increase through 2024 as companies seek AI-related revenue gains.
The tech giants are continuing to dedicate tens of billions each towards AI infrastructure, and overall were broadly optimistic over the opportunities that generative AI brings to growth and the value that these AI services provide to end customers. Below, we take a look at Big Tech’s Q1 earnings, AI commentary and capex plans for 2024, and what this means for the broader AI industry.
Q1 Earnings: AI Aids Revenue Gains
Big Tech’s reported revenue growth rates in Q1 were higher than anticipated just over two quarters ago. Meta is seeing one of the largest accelerations at 10 percentage points due to accelerating advertising revenue as ad prices recover. Microsoft is reporting one of the largest AI contributions of 7 points within Azure, which helped raise estimates by 550 bps. Across the board, however, Big Tech is accelerating which is not merely a coincidence.

Source: I/O Fund, Company Filings
Microsoft beat on the top and bottom line with $61.85 billion in revenue, representing a second straight quarter with revenue growth above 17% YoY. This is the first time it’s been above 17% in two years. This was driven by 21% growth in Intelligent Cloud, and in that, an acceleration to 31% growth in Azure, with 7 percentage points from AI.
Recall that in our Big Tech Stocks: Q3 Earnings Preview from October, prior to Microsoft’s September quarter report (which saw AI’s first contributions to Azure’s growth), Microsoft was expected to see 10% to 11.5% revenue growth these past two quarters – at this revenue scale, up to a 6 percentage point acceleration in three quarters marks an inflection point. For a more in-depth look at Microsoft’s recent earnings report, read the analysis: “Microsoft Fiscal Q3: 80% YoY Increase in Capex; Azure AI is Hitting Capacity”Big Tech Stocks: Q3 Earnings Preview from October, prior to Microsoft’s September quarter report (which saw AI’s first contributions to Azure’s growth), Microsoft was expected to see 10% to 11.5% revenue growth these past two quarters – at this revenue scale, up to a 6 percentage point acceleration in three quarters marks an inflection point. For a more in-depth look at Microsoft’s recent earnings report, read the analysis: “Microsoft Fiscal Q3: 80% YoY Increase in Capex; Azure AI is Hitting Capacity”
Alphabet easily beat Q1 revenue and EPS estimates as both Google Cloud (GCP) and Search revenue growth accelerated, combined with strong YouTube revenue growth. Overall revenue growth was 15.4% in Q1, the fastest in two years, and a strong acceleration from just 2.6% growth in the year ago quarter. Similar to Microsoft, increasing contributions from AI in GCP and resilient Search and YouTube ad revenues has resulted in revenue growth that is nearly 4 percentage points higher than Q1’s 11.8% growth estimate from October.
Meta reported 27.3% revenue growth and a solid EPS beat in Q1, as it captured tailwinds from 20% growth in ad impressions combined with 6% growth in ad prices. The ad impressions have cooled from 30% growth in mid 2023. Revenue gains were strongest in Rest of World and Europe at nearly 42% and 34% YoY, as Meta capitalized on double-digit growth in ad prices in those regions. While AI is aiding with improved ROI and automation for advertisers, Meta struck a nerve as it downplayed near-term revenue recognition from increased AI investments and the stock sold off nearly 11% after the earnings report.
Amazon rounded out the double beats from Big Tech as it notched a top and bottom line beat due to a 4-percentage point acceleration in AWS sales to 17% YoY and strong 24% growth in advertising revenue. AWS surpassed a $100 billion annualized run rate in the first quarter, with management noting that they “see more absolute dollar growth again quarter-over-quarter in AWS than we can see elsewhere.”

Microsoft, Meta, Alphabet and Amazon are reporting significant YoY improvements in operating margin, with Meta recording the largest expansion at 13 percentage points.
Source: Company Filings
We’re also seeing the four Big Tech companies report significant YoY improvements in operating margin, with Meta recording the largest expansion at 13 percentage points. Amazon’s operating margin improved 7 percentage points from an increase in AWS’ operating margin to 38%, which was up 14 percentage points. Cost management efforts combined with improvements in operating leverage, aided by AI growth and efficiency gains, can help the four Big Tech companies maintain and drive full-year operating margin expansion.
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Management Positive About AI’s Potential
Management teams from The Four offered positive commentary about AI’s potential to drive new growth. On the earnings call, it was discussed that AI can help to improve ROI for advertisers, help drive more infrastructure revenue (already seen in beats from Azure, GCP, and AWS), plus AI will help to innovate across customer-facing applications.
Let’s dig in to some of the top quotes and stats shared from each management team.
Microsoft:
Microsoft shared some of the more impressive (and arguably most important) stats around AI, with CEO Satya Nadella providing multiple strong growth rates for AI products and insights into AI demand.
He noted that Azure Arc now has “33,000 customers, up over 2X year-over-year,” while the “number of 100 million dollar-plus Azure deals increased over 80% year-over-year, while the number of 10 million dollar-plus deals more than doubled.”
GitHub Copilot now has “1.8 million paid subscribers, with growth accelerating to over 35% quarter-over-quarter” and revenue growth of 45% YoY. In terms of device penetration, “Copilot in Windows is now available on nearly 225 million Windows 10 and Windows 11 PCs, up 2X quarter-over-quarter.”
However, one of the most important pieces was that Microsoft’s current “near-term AI demand is a bit higher than our available capacity,” meaning its available GPU supply is not enough to meet demand from customers. Read more here.
Meta:
After launching its newest AI assistant powered by its Llama 3 model in mid-April, Meta CEO Mark Zuckerberg said the “initial rollout of Meta AI is going well. Tens of millions of people have already tried it.” He later added that he believes “Meta AI with Llama 3 is now the most intelligent AI assistant that you can freely use.”
Zuckerberg also noted that “about 30% of the posts on Facebook feed are delivered by our AI recommendation system. That's up 2x over the last couple of years. And for the first time ever, more than 50% of the content people see on Instagram is now AI recommended.”
In terms of how AI is aiding revenue, CFO Susan Li explained that “with our core AI work, we continue to have a very ROI-driven approach to investment, and we're still seeing strong returns as improvements to both engagement and ad performance have translated into revenue gains.”
Alphabet:
Alphabet CEO Sundar Pichai said that Google has “already served billions of queries with our generative AI features” while also “seeing an increase in Search usage among people who use the new AI overviews, as well as increased user satisfaction with the results.”
In addition, he added that “more than 60% of funded gen AI startups and nearly 90% of gen AI unicorns are Google Cloud customers,” and “more than one million developers are now using our generative AI across tools including AI Studio and Vertex AI.”
Amazon:
Amazon also shared some impressive stats about AI tool adoption as well as its revenue contribution, with CEO Andy Jassy saying that Amazon sees “considerable momentum on the AI front, where we've accumulated a multi-billion dollar revenue run rate already.” Microsoft is similarly in the multi-billion dollar range in Azure, where the 7% boost to growth is correlating to an approximate $4 billion run rate.



